DANCING THROUGH THE DECADES

A Private Celebration by G&D Events

in collaboration with EPH Creative

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For one night only...

London’s iconic Roundhouse became the setting for a celebration that travelled through six decades of music history.

G&D Events planned and delivered a spectacular private party at the venue, welcoming around 900 guests, many of whom travelled internationally to attend.

The client wanted an evening that felt truly unique for a guest list who had already experienced some of the world’s most memorable celebrations. The concept became Dancing Through the Decades, with the event evolving throughout the night as each hour celebrated a new era of music and culture, complete with its own New Year’s Eve moment.

To help bring the visual storytelling of the concept to life, G&D Events collaborated with EPH Creative, whose striking large-scale props and creative input helped re-imagine the venue into an immersive journey through time.

The Brief

The challenge was to take the Roundhouse, one of London’s most recognisable historic venues, and transform it into something entirely unexpected.

The client envisioned an All-Season, hotel-lobby inspired setting that would bring a sense of luxury and elevate the space into an environment that felt refined and celebratory.

With nearly 900 guests attending and more than 150 performers appearing throughout the evening, the event design needed to deliver strong visual impact while also supporting a complex production schedule.

The Creative Concept

The theme concept, Dancing Through the Decades, allowed the evening to unfold gradually.

Each hour represented a new decade, beginning in the 1960s and moving through to the present day. As each era began, the venue lighting, props and entertainment shifted to reflect the style, energy and cultural influence of the decade being celebrated.

As the clock struck each hour, the room transformed to mark the moment, creating a fresh experience for guests and giving the feeling of stepping into a new party every sixty minutes.

The result was a constantly evolving atmosphere that kept guests surprised and energised as the evening unfolded.

Setting the Scene with EPH Creative

From the moment guests arrived, the theme was unmistakable.

Guests entered the venue through a dramatic walkway lined with six oversized silhouette boards, each representing iconic musicians and bands from across the decades.

The large-scale themed props, supplied by EPH Creative, created an immediate sense of anticipation and helped turn the concept into a fully immersive visual experience.

Additional props positioned throughout the venue were revealed and illuminated as each decade began, allowing the visual environment to evolve alongside the entertainment throughout the evening.

Bringing the Decades to Life

As the night progressed, each decade introduced its own distinctive visual moment.

During the 1970s, mirrored props helped transform the venue into a glittering disco-inspired atmosphere.

For the 1980s, a giant retro boombox prop from EPH Creative became the DJ booth. With St Tropez’s DJ Jack-E performing, the boombox created a bold and playful focal point for the room while perfectly capturing the spirit of the era.

Transforming the Venue

Beyond the main event space, the styling extended to other areas of the venue.

Even the guest bathrooms were transformed, with gold foliage from EPH Creative softening the space alongside personalised toiletries and monogrammed hand towels. These details helped elevate the environment and ensure every part of the guest journey felt carefully considered.

Supporting the Show Behind the Scenes

Behind the scenes, the scale of the event required extensive preparation space for performers and entertainers.

The upper level of the Roundhouse was transformed into a series of dressing rooms and green room areas, with draping installed around the balcony to create privacy from the event floor below.

EPH Creative supplied furniture to create comfortable lounge areas for artists, along with illuminated dressing mirrors and clothing rails to support quick costume changes as the event moved through each decade.

Creative Collaboration

Working with EPH Creative alongside London event planners G&D Events is always a collaborative process. Their team brings both creative thinking and practical event experience, helping translate design concepts into memorable visual moments.

For this milestone celebration, their props played an important role in supporting G&D Events’ event planning and creative direction, transforming the Roundhouse into a dynamic themed environment that evolved throughout the night delivering a celebration that surprised guests at every turn and transformed the Roundhouse into an unforgettable journey through music history.

EPH Creative G&D Events

WHAT OUR CLIENTS SAY

The feedback we received was that it was the best company party we have ever had

KRISTY MARSHALL - DETICA PARTY OF 2000 +

Thank you for all the great work. We have received fantastic feedback. We will indeed look forward to working with you again next year

BASANT DAS - IFM CONFERENCE & AWARDS DINNER

I am a real perfectionist so it is rare that I cannot find fault in the execution, but G&D brought great professionalism and creativity to the table and put on a flawless event

KATHI KNEUSSL - L’OREAL PARTY FOR 800 +

G&D absolutely rocked, the way they transformed the Four Seasons was outstanding

ANDREW COLLINS - 123.1E PARTY FOR 500 +

Amazing… G&D completely transformed a blank space into a beach bar I don’t know how they did it in the time

CERI BEVAN - OGILVY PARTY FOR 300 +

G&D worked hard to understand the concept behind the awards ceremony. They really got to know the theme & then came up with some great ideas of how to portray that to the audience. The end result was spectacular!

JARVIS SMITH - THE PEA AWARDS

G&D did a fantastic job; from sourcing a new exciting venue to the theming catering and entertainment. A great success and a brilliant night was had by all

MONSOON CHRISTMAS PARTY - 500 +

The transformation of the Soccer Dome had to be seen to be believed

THOMSON REUTERS CHRISTMAS PARTY - 3000 +

G&D are the perfect blend of flair and professionalism, without a doubt the best party organisers in the business

HELLO MAGAZINE MILESTONE CELEBRATION - 400 +

What an incredible few days. Thanks so much G&D Events for helping make our dream a reality

DERMALOGICA 3-DAY CONFERENCE - 450 +

What We've Done

G&D offers the assurance of organising your ideal event with confidence. Here are various case studies showcasing our expertise in executing events of different shapes and sizes, providing a comprehensive overview of our work.