Create a real life brand experience for Wrangler customers based and enabled by a Digital Marketing campaign.
Get as much brand exposure as possible on social media and create brand awareness through a very high impact brand experience day.
G&D worked in sync with Wrangler to tell customers via Facebook that they should walk into the store with their passports at the ready. G&D arranged for the first 8 Wrangler customers that walked into the store to go to Belgium by Eurostar on that very day and learn how to do assisted free fall, jumping out of a plane! Customers could not pass up on such a once in a lifetime experience and all were absolutely delighted. It was a highly successful campaign with thousands more new people added onto their Facebook page.