Captain Morgan

CAPTAIN MORGANPRODUCT LAUNCH

“Amazing…G&D completely transformed a blank space into a beach bar. I don’t know how they did it in time” – Ogilvy

Brief
Capture the spirit of Captain Morgan rum for the new product launch of Captain Morgan spiced.

Objectives
Create a tropical paradise in the heart of London for a host of celebrities and movers & shakers to properly represent the brand and visibly introduce the new product.

Outcome
Most of all, they loved how on point the décor was especially associated and with strong connections to the new merchandise. The venue was decked out with real sand, a pirate ship installation as a bar and set palm trees utilising real palm fronds. All the waiting staff were wearing floral skirts, flip flops and leis around their necks. A veritable tropical haven was created to impress and leave an impactful impression. The product launch was a huge success!

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