Create a real life brand experience for Wrangler customers based and enabled by a Digital Marketing campaign.
Get as much brand exposure as possible on social media and create brand awareness through a very high impact brand experience day.
G&D worked in sync with Airlock who told customers via Facebook that they should walk into the store with their passports at the ready. G&D arranged for the first 8 Wrangler customers that walked into the store to go to Santa Pod racetrack where they would each get to sit in the back seat of a drag race car. Here they would experience acceleration of 0-100mph in 2 seconds.